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Planning and structuring your writing
• Planning what you have to say
• Who is your audience?
• Generating ideas
• Overcoming writer’s block
• Meeting the needs of your audience
• Choosing an appropriate style for your audience
• Structuring your message
• Models to use
Writing clearly and concisely
• Simplifying your language and sentences so that your written English has maximum impact
• Rules for clear and concise copy
The essentials of good design
• Looks do matter
• Guidelines for laying out your report so the aesthetics reflect the quality of the content |
Writing exercises
• A series of writing exercises designed to reinforce the guidelines for clear and concise copy. Please bring along examples of your own work if you wish
• How to rewrite a piece for a different audience
The fog index
• Measuring the clarity of your written work
• Examples of what works and what doesn’t
• Appealing to intelligence and business sense
• Critiquing professional writing
Questions and answers |
Courses provided by partners Media Training.
