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Google Analytics: an introduction
Web Design Courses |
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Public scheduled course £275
Prices exclude VAT. |
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Who visits your website? Where do they come from? How do they find you? What do they do while they are there? What interests them and what turns them off?
This is a practical course designed for online marketers, web masters, web developers, agency account managers, account directors and anyone serious about analysing their site visitors. The course will also show you how to optimise and configure Google Analytics to get targeted, valuable information from your site metrics.
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Introduction
• How Google Analytics works
• The installation procedure
• Creating new profiles
• Granting access to other users
• The Google Analytics tracking code
• Accounts vs profiles
• Getting the data in
• User management
• Administering Google Analytics
Tracking online activities
• Tracking downloads
• Tracking exit links
• Enable e-commerce tracking
• Tracking across multiple domains
Advanced configuration
• Goals and funnel paths
• Using Filters
• Segmenting and labelling visitors
Google Analytics reports
• Dashboards
• Where are my visitors coming from?
• What are they doing on the site?
• What are they buying from my site? |
Report manipulation
• Ad hoc filtering
• Date management and comparison
• Cross-segmentation
Track logistics
• Track PPC advertising
• Track online marketing
• Track offline marketing
Using the results
• Understanding goals and funnels paths
• Using filters and profiles
• Web design parameters
• Geo location
• Further useful information
Questions and answers |
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If you'd like to book by phone, or discuss your requirements;
 Courses provided by partners Media Training.
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