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Email marketing: an introduction
Business Skills Courses |
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Email marketing can be one of the most effective forms of promotion available but without careful targeting, tracking, ongoing testing and analysis, it will simply not reach your target audience or achieve your marketing objectives.
This course will give you the skills to formulate an email marketing strategy. The course also covers the pitfalls to avoid and provides practical, real-world techniques and tips for planning your own campaign.
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Introduction
Permission based email marketing
• Defining a permission based email marketing strategy
• Strengths and weaknesses
• Relationship marketing
List building and maintenance
• Harvesting your own lists
• Buying lists
• Building an opt-in list
Email applications - the options
• Different email marketing software - what is there?
• How to assess which is best for you |
Creating an email campaign
• What are your objectives?
• Setting expectations
• The importance of testing
• Measuring and improving
Email content
• HTML or text - which is right for you?
• The subject line - writing good ones
• The importance of the from field
• Developing copy
• The must-have elements
Practical exercise - building a campaign around your specific requirements
Questions and answers |
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If you'd like to book by phone, or discuss your requirements;
 Courses provided by partners Media Training.
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