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Introduction
• The importance of company news
• What do people actually want to read?
Style and tone
• What is the primary message?
• Formal vs informal
• Selecting a style and tone
• Creating eye catching headlines
Industry and company news
• Making internal news interesting, relevant and readable
• Potential news ideas - awards, diary events, industry trends, appointments
• Making information come alive
Feature writing
• Choosing topics for features
• How to structure features
• Keeping features on-message |
Reporting on company events
• What to include and what to exclude
• The importance of photography
• Using photos to increase your readership
• Reporting on events
• Using interviews and quotes
• Involving your audience
Writing newsletters
• The look and feel of your newsletter
• Prioritising news and information for your readers
• Getting the right balance between industry news, company news and features/interviews
• Regular columns
• Encouraging feedback and involvment from readers
Feedback
• Measuring reader response
• Measuring how successful your communication has been
Questions and answers |
Courses provided by partners Media Training.
