|
|
|
|
Search using the drop down list, or further refine your search using keywords.
|
|
|
|
|
 |
|
|
Creative Writing in a Commercial World
Business Skills Courses |
|
Public scheduled course £325
Prices exclude VAT. |
|
Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative.
This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun...
|
|
Self-expression
• A series of exercises to awaken your writing potential
• Examples of effective creative writing
• How you can reflect your personality - and the personality of your organisation - through words
• Finding the words that suit the personality you wish to project
Generating ideas
• Brainstorming techniques
Restriction means freedom
• Why working within tight limitations can widen your horizons
Keeping it short and sweet
• The art of cutting words to expand your message
• How to spot unnecessary words, sub-clauses and sentences
• How to tighten a message so that every word really counts
Coping with deadlines
• How to be creative against the clock |
Overcoming writer's block
• Techniques for breaking the log jam when ideas and words don't come easily
Seeking attention
• Headlines and intros to grab your readers' attention
You talkin' to me?
• Well are you? Writing for an audience
• Knowing who your audience is and how to tailor your message in ways which mean you connect directly with them
Formats and structures
• Order your words to maximise their effect
• The lessons of journalism and the structures news and features writers use
• How to pick a structure that suits your message - and your audience
Practical exercises
Questions and answers |
|
If you'd like to book by phone, or discuss your requirements;
 Courses provided by partners Media Training.
|
|
|
|
|
|
|
