|
Introduction
• Reading online - the user experience
• The difference between online and offline consumption of text
• Putting together a strategy for writing web copy that works
Knowing your users
• Who uses your website?
• Developing the right tone of voice
Style guides
• Developing and implementing editorial content style guides
Principles of web writing
• Techniques to produce targeted, relevant copy
• Inverted pyramids
• Heads and sells
• Signposting your copy
• Chunking down copy
• Sentence and paragraph structure
• Self-contained copy units
• Evergreening copy
• Non-linear formats |
Editorial formats
• Creating attention-grabbing structures to standardise and simplify your content
The art of webifying
• Re-purposing or webifying existing offline copy
• Practical examples of how to take existing offline copy and turn it into accessible online copy that works
Language skills
• Reducing errors and inconsistencies
• Practical exercises designed to improve your ability to write clear, concise, user-friendly, brand-focused copy
• Proofreading
Questions and answers |
Courses provided by partners Media Training.
