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What is good design? • Examples of good and bad design • Questions to ask before you design anything • Defining your audience • Maintaining a consistent brand identity • Rules for good navigation
Key design elements • A guide to: relevance, contrast, proportion, consistency, restraint and detail • The essential building blocks of web design
Shortcuts to good design • Maintaining a swipe file • Good information architecture
Laying out a web page • HTML and web architecture • Using web applications such as Adobe Dreamweaver • Organisational tools • Using white space • Rules, borders, boxes and drop shadows • Maintaining online and offline consistency |
The power of type • Constraints of type on the web • Text legibility • Text hyperlinks • Special type effects • Less is more
Working with colour • Choosing colours • Developing a colour theme • Using Hexidecimal colour • Understanding RGB • Websafe colours
Effective use of images • Using images for maximum impact • Optimising images • Using images as navigation aides
Solving common design problems • Minimising text • How fonts work on the web • Browser and plug-in compatibility • Cross platform issues
Questions and answers |