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Managing a Website
Business Skills Courses |
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This five day course is designed to provide you with the essential skills required by any web manager. You will cover the basics of web design theory, creating and preparing images for the web, project managing a website design or redesign and using Dreamweaver, the most popular web authoring tool.
This course has been designed for those who need to plan, manage and deliver web projects but do not have a technical or graphical background.
The course is flexible so that you can choose from any or all of the five days dependant on your level of experience. If you are unsure which days you should attend, feel free to call us to discuss your requirements.
This course is available only as individual tuition or a private company course which allows you to tailor the content to your exact requirements and select the course dates to suit you.
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DAY ONE
Design theory
• Examples of good and bad design
• The importance of relevance and proportion
• The essential building blocks of web design
• Accessibility issues
Practical design issues
• Using white space
• Maintaining online and offline consistency
• Text legibility
• Less is more
• Developing a colour code
• Effective use of images
Solving common design problems
• How fonts work on the web
• Browser and plug-in compatibility
• Cross platform issues
• The three clicks rule
DAY TWO
Working with images
• Understanding file formats
• Understanding resolution theory
• Understanding colour theory
• Web safe colours
• Understanding colour bit depth
• Dos and don’ts of web graphics
• Optimising graphics for the web
• Creating image maps
Editing images in Photoshop
• Lightening and darkening images
• Creating GIF animations
DAY THREE
Strategic issues
• Planning a strategy
• Defining your audience
• Defining your targets
Site evaluation
• Critiquing your site
• Comparisons with competitors
Search Engine rankings
• Submitting to search engines
• Optimising your site for selected search engines |
Marketing relationships
• Building relationships with your site visitors
• Reciprocal links
• Retaining customer information
• Online communities
Monitoring results
• Defining your feedback criteria
• Analysing web log files
Project Management issues
• Estimating timescales and costs
• Setting deadlines
• Managing budgets
• The different roles within a web production team
• Allocating responsibility
• Dealing with a changing brief
DAY FOUR
Working with Dreamweaver
• Dreamweaver interface basics
• Defining a local site
• Adding content
• Adding links
• Placing graphics on a page
• Adding email links
Dreamweaver essentials
• Working with templates
• Working with tables
• Creating forms
• Working with style sheets
• Editing style sheets
• Using behaviours
• Creating rollovers
DAY FIVE
Testing, deployment and maintenance
• Testing and fixing links
• Connecting to a remote site
• Synchronising files
• Site maintenance issues
• Usability issues
Understanding dynamic content
• Markup languages (HTML, XHTML and XML)
• Server Scripting languages (PHP ASP.NET, ASP and Coldfusion)
• Database connectivity
• Future trends
Questions and answers |
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If you'd like to book by phone, or discuss your requirements;
 Courses provided by partners Media Training.
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