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Introduction
• You already know more than you think about type
• Case study: newspaper mastheads
• What do typefaces say?
The character of type
• Different type personalities
• Classy, serious, fresh, authoritative or fun typefaces
• Examples of type that really works
Serif and sans serif
• The origins of the serif
• Classic serif typefaces
• Classic sans-serif typefaces
Measuring type
• Traditional conventions; points, picas and ciceros
• Leading and kerning
• Ways of controlling the vertical space between text
• Ways of controlling the horizontal space between characters
• Troublesome kerning pairs
• Optical kerning in InDesign |
Legibility issues
• What the Swiss school can teach us
• Choosing a typeface
• Typefaces that work well together
• Using white space effectively
• Font families
Typographic elements
• Using rules, dingbats, symbols and glyphs
• Ligatures and hanging indents
• Examples of great typography
Type and colour
• Using contrast
• Type for on-screen display
• Colour theory
Font issues
• Font problems
• Font conversion
• Buying fonts
• Free fonts
• Trouble-free printing
• Embedding fonts
Building a consistent, appropriate style
• Creating a coherent style
The 10 commandments of type
Questions and answers |
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