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What is design?
• Good and bad design
• Five questions to ask before you design anything
Key design elements
• A guide to relevance, contrast, proportion, consistency, direction, totality and restraint
• The five building blocks of design
Laying out your page
• Using the page organisation tools
• Using the text organisation tools
Working with tone and space
• Using white space
• Rules, borders, boxes and drop shadows
• Creating bleeds
The power of type
• Type history and type decisions
• Type families
• Typographical ground rules
• Tips and techniques for presenting type
• Special type effects
• Widows and orphans |
Working with colour
• Different colour models
• Choosing colours
• Spot colours
• Printing colours
Incorporating photographs
• Illustrations or photographs?
• Designing using photographs
Shortcuts to good design
• Maintaining a swipe file
• AIDA – the four secret ingredients of good design
Solving common design problems
• Rivers of white space
• Inappropriate column spacing
• Claustrophobic pages
• Whispering headlines
• Floating heads and subheads
• Too few/too many typefaces
Questions and answers |
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