Strategic planning director

Responsible for the agency’s entire strategic account planning function, procedure and systems. Goal is to apply consumer insights to the overall branding/communication platform. This position also requires the person to be heavily involved in the strategic direction of the new business/creative pitches. This person will work very closely with the executive creative director and his/her team, together with the account management team, to ensure that the brand is on strategy. Will also be responsible for the integrity of all creative briefs that are written by the account management team. This is typically an executive management position. Relationships are made at the client level. Typically requires at least ten to 12 years’ experience.