Senior strategic planner

Requires good marketing, strategic and branding skills to understand the dynamics of a client’s business or brand and to leverage this understanding in order to build brand awareness, market share, etc. Enhanced advertising skills will be needed to develop a deep understanding of consumer attitudes, motivations and behaviour – as well as a comprehensive understanding of wider social trends – to generate new insights and ideas that will feed into the strategic development of the brand. Other duties include designing, briefing, conducting and interpreting research, selecting appropriate techniques for quantitative studies and running idea generation sessions (internally and externally). Typically requires at least seven years’ experience in planning.