Feel Good packaging
Client:
The Feel Good Drinks Company
Description:
This was the second range of drinks I designed for The Feel Good Drinks Company as a follow-up to their original award-winning juice drinks. This range was designed to be a refined bottle with a more premium image.
Response:
The labels feature fruit imagery at the centre of the design which have an effervescent fizz effect around them. This was achieved by immersing large scale wax models of each fruit in tanks of water and shooting close-up photography.
The labels continued the presence of my illustrated character Felix who appears everywhere, (even embossed in the glass) to communicate the brand personality.
Tags:
packaging - drinks -
|
