Incentive scheme

Client: LG Air Conditioning

Description:

Brief: To design marketing collateral to support LG Air Conditioning's product accumulator incentive scheme.

Response: To encourage aircon installers to buy more product we helped devise and implement a scheme where purchase would be awarded with points to claim from a range of LG consumer products. Our design was applied to a catalogue, website and email campaign.

Client Testimonial: The product accumulator scheme helped LG become UK leader in the air conditioning market.

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