Global brand
Client:
Animal Health
Description:
The world's largest animal health company were facing major problems managing their brand and it's interpretation across all their operating regions.
Brief:
Total overhaul of the brand to establish clear guidelines and protocol for implementation.
Response:
Firstly asking questions to establish need across all operating regions. Development of simple, concise and accessible brand guidelines introduced as an interactive CD Rom.
Client Testimonial:
Add Juice worked hard to understand our requirements and produced a very simple tool to enable us to introduce governance to our brand. The results were 50% less calls to corporate communications and materials that were brand compliant across all regions of the business. Excellent!
Tags:
brandidentityguidelines -
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