Media planner

Enables their clients to maximise the impact of their advertising campaigns through the use of a range of media. To ensure the campaigns reach their target audiences as effectively as possible, a media planner combines creative thinking with factual analysis, to develop appropriate strategies. They apply knowledge of media and communication platforms in order to identify the most appropriate vehicle for building awareness of a clients brand. Media planners work with media such as radio, the press, television and – increasingly – new media such as text messaging and the Internet. Some agencies combine the roles of media planner and buyer. A good media planner will have two years experience. Alternative title: senior media planner.