Media buyer

Responsible for purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. His/her mission is to find the combination of media that will enable the marketer to communicate the message in the most effective manner possible at the minimum cost. Typically requires a Bachelor degree with one to two years experience. Graduates with a keen interest in media will be considered, as this is generally an entry-level position. Four or more years of field experience qualifies this person as a ‘senior’. Alternative titles include: senior media buyer, media assistant.