Marketing Director

Directs the promotion of the marketing or service activities to customers or prospects. Makes forecasts of anticipated market sales. Develops and implements methods and procedures for monitoring work activities, such as the preparation of records of expenditure and progress reports to inform management of current status of work activities. Submits reports of sales activity and maintains records. Directs advertising and marketing campaigns. Must offer high-level visibility and proven skills in developing an effective strategy, leading to growth. Strong stakeholder management also needed. May recruit, hire, train staff, evaluate employee performance and recommend or initiate promotions, transfers and disciplinary action. A ten-year marketing background and five years’ management experience are preferred; and MBA degree may be required. Alternative titles include: regional marketing director, head of marketing.