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Information architect

The role involves the management of information and employment of informational tools. Focuses on bringing principles of design and architecture to the digital landscape. Creates deliverables like site maps, flow diagrams and screen-level design prototypes to represent the structure of a website or interactive application. Structures information (knowledge or data) for purpose, according to its context in user interactions or larger databases. The art and science of organising and labelling websites, Intranets, online communities and software to support usability and “findability”.

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