Direct marketing manager

Responsible for maximising revenue/sales through the creation of inspirational and creative direct marketing programmes. Position includes strategy development , creating direct marketing campaigns, media selection, market segmentation, creating the offer, testing creative/lists and liaison with sales and telemarketing. Should posses a sound track record in developing persuasive and well-targeted direct marketing and e-marketing, combined with commercial acumen, entrepreneurial flare, commitment, a results focus and the ability to be self-motivating.