Circulation manager

Responsible for acquiring and retaining customers in the media industry. Manages the circulation decisions for all promotions; also manages all marketing sales reporting, provides sales and marketing sales reporting, provides sales and marketing reports company-wide on a weekly basis, creates ad hoc reports from raw data, performs segmentation and source coding using vendor database systems. A direct marketing background is usually a pre-requisite. Typically requires four to five years’ experience. Seven to ten years’ experience will qualify this person as a circulation director.