Brand director

Oversees the development of the brand identity for a particular product, service or even the overall corporate image. Works closely with external brand agencirs to identify, through extensive research, the best brand positioning and platform as an accurate reflection of the product or service offering’s USP’s or, in the case of developing a corporate brand identity, the core values and key messages. Strives to uplift and uphold these across all customer touch points, working across sales, marketing, communications retail and even distribution channels where required. Also develops brand identity kits and corporate design guidelines.