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Lichfield Marketing Agency
Marketing and advertising agency with over 30 years marketing experience and a growing centre of excellence for digital online marketing
Tuesday, 29 April 2008
Free place to advertise your company online

I recently discovered a great free service from BT where you can advertise your company online for free.  Here's AdStorm's entry by way of an example - Advertising Agency.  It's called BT Tradespace and they offer companies the opportunity to publish a mini website advertising your business, the products you offer, you can write a company blog and various other details - great in particular for small companies or for designers / freelancers maybe who don't want to go to the expense of developing their own website but want some kind of presence to advertise themselves online.

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Posted By Lichfield Marketing Agency at 6:29 PM in Category:AdStorm Advertising Agency
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Monday, 31 March 2008
Advertising for Niche Products
It's generally easier to advertise a niche product, as you can go directly to the most relevant target. But to source a niche product - is it more difficult than sourcing a generic one? We are currently hiring for an Online Marketing Executive Job and have found that advertising, which for a generic marketing project manager brought in tens of enquiries, is only bringing them in one or two at a time. I guess with the economy running at full employment it's natural that human resources will not be easy to come by. Or maybe it's just the time of year. If you know anybody looking for such a job, get in touch via the details on our website: Advertising Agency AdStorm Rob
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Posted By Lichfield Marketing Agency at 7:10 PM in Category:Online Advertising
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Thursday, 20 March 2008
The Cobbler's Shoes

My car was in the garage last week and I was wondering why it is that mechanics cars always appear to be in need of attention.

Well I would be a hypocrite to criticise as it's been a case of the Cobbler's shoes for AdStorm recently too.  We rebranded just over a year ago from Precis Marketing Ltd, but our old marketing agency website has continued to be our main source of leads until recently.  For nearly a year we've been so busy with selling new business and completing client work that the new AdStorm website, here: Advertising Agency, was nothing more than a holding page.  But finally, we've begun the process of developing new content, ramping up the Google advertising and the leads have started coming in.

Initial new pages cover Online Marketing, Email Marketing and Digital Brochures.

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Posted By Lichfield Marketing Agency at 5:35 PM in Category:AdStorm Advertising Agency
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Friday, 1 February 2008
The most important advertising property on the market?

According to Brand Republic, Microsoft is today thought to have offered $44.6bn to buy Yahoo!, which represents a 62% premium over Yahoo!'s current share price.

The gloves have been well and truly off for some time now in the battle to dominate digital online media, and Microsoft is beginning to flex its financial muscles, having recently acquired rights to third party advertising on Facebook and also having recently signed a deal to handle advertising on the Wall Street Journal.

The question is, how important will online marketing ultimately be?  Is Yahoo!, really worth nearly half of the value of News Corporation?

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Posted By Lichfield Marketing Agency at 7:02 PM in Category:Advertising Industry
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