http://www.creativematch.co.uk/blogs/KamalpreetBadasha/ What this blog is all about en-us Fri, 05 Sep 2008 08:42:56 GMT Mon, 23 Jun 2008 15:21:33 GMT CF Blogger by DayDream Inc http://blogs.law.harvard.edu/tech/rss kamalpreet.badasha@creativematch.co.uk kamalpreet.badasha@creativematch.co.uk http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=B60401E2-1185-BAC1-E91897FCFB728456 I was recently telling my friend Karen Halsey about what I think is an odd word - ‘webinar’ - a seminar on the web. And another stranger combination a ‘prosumer’ – it’s a professional consumer. Karen’s reaction was this amusing announcement: Identifying the prosumer in the modern market – a webinar hosted by Yawn, Snooze and Boredom Ltd. Do join us for a fascinating debate on the relevance of the prosumer. We will be powering up the powerpoint presentation promptly at 3pm and aim to have sapped all the joy out of you by approximately 3.15pm. For anyone who is still alive there will be a question and answer session hosted by our guest speaker Y. Bother. So, have you seen any unusual word combinations? Business Language Mon, 23 Jun 2008 15:21:33 GMT http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=B60401E2-1185-BAC1-E91897FCFB728456 http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=06C88273-1185-BAC1-E9A9D8F7608483CD Well, I did say probably. I was just thinking of the best ad slogans ever, you know the ones, they were that good that they become part of everyday language. Just do It! Is one that is often bandied around. I remember one morning at secondary school one of the chirpier members of my tutor group came in singing ‘If you like a lot of chocolate on your biscuit join our Club’. Surprisingly the whole class joined in on the upbeat chorus, including the cool dudes and bad boys sitting at the back. While one of my absolute favourites was when a friend of mine used a Canon strap line with my name, ‘If anyone can Kam can’. Speaking of language, going back in history to Shakespeare's plays. I believe his quotes have transcended time. In a sense they are the cultural equivalent of today's ads for being memorable, for example, “To be or not to be…” and "Spend it. Spend it. Spend it More". What would have Shakespeare's plays have been like with a bit of product placement. Imagine Hamlet puffing on a cigar of the same name as he contemplated his fate, actually I am pretty sure there was TV ad in which that happened. I was wondering what is your personal favourite ad slogan or tag line of all time? Or which ad slogan or tag line has been the most memorable and why? Advertising Tue, 20 May 2008 14:43:01 GMT http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=06C88273-1185-BAC1-E9A9D8F7608483CD http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=2E633FC3-1185-BAC1-E91FB1474A1C1F43 Kevin Spacey recently hit the headlines criticising the BBC for effectively promoting Andrew Lloyd-Weber's next musical. I totally agree that a 13 week long advertisement for the millionaire’s next production on a public service broadcaster is both unnecessary and boring. It’s a shame when there is sure to be plenty of undiscovered writing talent out there looking for an opportunity to earn their honours - Lloyd-Weber already has his! The BBC is also hosting the cringe-worthy Apprentice with sycophantic applicants vying for the attention of the less than sweet Alan Sugar. I’m sure there are some real gems of business wisdom to be learnt (please let me know if you have learnt any). But the last time I watched (the last series) it seemed more like a children’s playground of in-fighting and back-stabbing queens. So where is the creativity in TV? I ask the controllers of content to spare us the glut of reality show wannabes with their spin-off shows and toddler tantrums. As the saying goes 'the rich keep on getting richer' as Lord Lloyd-Weber and Sir Sugar are sure to be profiting with their raised profiles on the BBC with complete series’ of their ‘expertise’ – how fascinating. TV Tue, 08 Apr 2008 14:14:26 GMT http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=2E633FC3-1185-BAC1-E91FB1474A1C1F43 http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=65E8E54D-1185-BAC1-E989BE22EE30A2F0 If you lost your mobile - what would you do? Are all your numbers backed up? I was just thinking about mobiles and their increasing importance to modern living. Many numbers but no answer I remember misplacing my mobile once and not being too bothered - much to the surprise of my younger cousin. She was aghast at my apathy. The said cousin is known for not only having a mobile but having two and I have even seen her with three. At one point I had several different numbers for her and the funny thing was she never answered any of them. I'm pretty sure she wasn't avoiding me....  It does everything but the laundry Judging by the news on creativematch mobiles are going to get more and more important. Watching TV, organsing your calendar and there is the distinct possibility they could replace PCs. I am looking forward to the day you can teleport using your mobile, anything to escape the dreary commute. Keep it simple However the more complex they are, the more likely it is to develop faults, well that's what i think. I have a friend or two whose mobiles will randomly switch itself off but the mobile in question can take pictures, record video clips etc. Maybe it is just resting after doing so much stuff. Well what's the point of all these extra function, if it can't even do the thing it was originally meant for. I love my brick-ish mobile that does nothing more than text and call. I am sure one day I will switch over and upgrade to something more whizzy but until then it makes a great self defence weapon. Mobile Phones Fri, 29 Feb 2008 15:56:44 GMT http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=65E8E54D-1185-BAC1-E989BE22EE30A2F0 http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=36E6385E-1185-BAC1-E982DDDCB68D8C17 I was at Publishing Expo last week and the best thing being given out were jellybeans, notebooks and little toy figures all by moodboard. It got me thinking, I was wondering what has been the best 'freebie' gift you have been given? And why was it the best? Promotional items Wed, 20 Feb 2008 12:51:40 GMT http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=36E6385E-1185-BAC1-E982DDDCB68D8C17 http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=EA57DFEA-1185-BAC1-E982C533FC3160C5 At the end of last year Amazon's Jeff Bezos launched the Kindle - a wireless reading device. It made me shudder at the thought of looking at yet another screen. I prefer my reading material especially when it comes to books on a non-flickering paper. It amazes me that with every advancement and shiny new screen there doesn't seem to be any major design consideration made in regards to eye strain. Online developments Tue, 05 Feb 2008 16:05:03 GMT http://www.creativematch.co.uk/blogs/KamalpreetBadasha/front.cfm?action=display_blog&bid=EA57DFEA-1185-BAC1-E982C533FC3160C5