Motivation is an essential aspect of creativity. Lateral thinking can boost creativity.

It is traditionally considered that creativity is present in some people and not others. 'Creative' people seem to have a lot of ideas but the truth is that they are motivated towards creativity.

Lateral thinking is a powerful tool for creating new ideas.

There is no mystery to it. Anyone can learn the techniques of lateral thinking and practise them systematically. You do not have to wait for new ideas to happen. You can make them happen.

Creativity can be learnt and taught in the same way as any other subject, such as French or maths.

Using just one of the lateral thinking techniques, some workshops generated 21,000 new ideas for a steel company.

We need to escape from the tramlines of routine to produce new ideas. That is the key to creativity.

For more on creativity and lateral thinking, see http://www.thinkingmanagers.com

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