Simply understanding creativity isn’t enough, as practice is needed for managers to raise the level of their creative game.
There are the specific and formal skills of
lateral thinking, and these can be very powerful. There are also the basic skills of creativity. When these basic skills are in place, using the deliberate tools of lateral thinking produces more powerful and effective results.
But these skills do not come naturally. They need to be honed and practised. After some time they become natural habits of the mind.
Creativity is a matter of opening up possibilities. Creativity is a matter of playing with possibilities. Creativity is a matter of designing possible ideas. Without possibility there is no creativity.
Possibility is a very important part of doing the exercises in the book. You may arrive at a certain answer, but what other 'possible' answers might there be?
With creativity, good is never good enough. You can always develop the thinking skills involved even further. As you practise the skills, you pick up not only the ability but also confidence. Confidence is a very key part in creativity. If you have confidence in your creativity, you will indeed be more creative.
For more on creativity and lateral thinking, see http://www.thinkingmanagers.com
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