G, o, o, g, l, e

Well - for those of us without a religous bone in their body, and who navigate the virtual landscape that is the internet.

Search, or more accurately, search engine optimisation (SEO) is top of our minds just about all of the time.

Portals like creativematch work hard to increase our own SEO and therefore traffic, and also increase the SEO of sites linked from them - like in a 'directory' - increasing visitors to their sites too.

SEO (and there is a vast amount of advice, some good some not good) out there both in terms of content and 'consultants', can be complex to get a grasp of. We're definitely still learning too.

There are currently 232,000,000 pages on Google about SEO (take a look).

But much of this is technical and can be regarded as the domain of web developers and SEO specialists.

Here's Wikipedia's definition. It's a succinct definition, but how does anyone who is not a professional increase thier SEO and traffic?

So, assuming you have content that your target audience want to browse...

What's the best way to get more traffic to your site?
Get links from high ranking, relevant sites.

It's the single most important part of any SEO strategy. Google says 'The quantity, quality, and relevance of links count towards your rating.'

It makes sense to not only list your website in directory sites that rank highly and are relevant, but also publish relevant content in news, blogs and forums that links to you.

There are lots of other things you can do, but follow this basic tenet and you can take prayer out of the equation.