I was reading with interest today about the purchase of Iomega by EMC.

This caught my eye for several reasons. Iomega manufactured a seminal 90's product called a Zip drive. Most creatives had one as work could be sent on these re writable discs - I think they used to take 50-100mb or so.

Their share price was $100 plus and they were one of the darlings of the high tech boom, providing network storage and disc devices.

Now, the shares stand at around $3. Technology moved on.

So, what about the current darlings of '.com'.

Google have in the past 10 years done incredible business. But their technology is no longer the domain of the uber developers. Building a search engine with an algorithm and displaying the results isn't that difficult now.

OK - serving billions of pages and building 10yrs worth of brand loyalty is difficult to catch up with, but they are spending a lot of time and effort moving into new areas and building new alliances.

I would too, because the bubble may be at breaking point and they may be in for a fall.

I am not sure the original shareholders care too much though, I think Larry and Brin will be fine. YouTube, FaceBook and Bebo etc have moved the playing field on a bit, but for the rest of us who is going to come up with the next 'Google' and what shape will it be?