creativematch: The most important advertising property on the market?

According to Brand Republic, Microsoft is today thought to have offered $44.6bn to buy Yahoo!, which represents a 62% premium over Yahoo!'s current share price.

The gloves have been well and truly off for some time now in the battle to dominate digital online media, and Microsoft is beginning to flex its financial muscles, having recently acquired rights to third party advertising on Facebook and also having recently signed a deal to handle advertising on the Wall Street Journal.

The question is, how important will online marketing ultimately be? Is Yahoo!, really worth nearly half of the value of News Corporation?

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Posted By Lichfield Marketing Agency at 7:02 PM in Category:Advertising Industry

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