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Tuesday, 20 May 2008
Probably the best blog in the world...

Well, I did say probably. I was just thinking of the best ad slogans ever, you know the ones, they were that good that they become part of everyday language. Just do It! Is one that is often bandied around.

I remember one morning at secondary school one of the chirpier members of my tutor group came in singing ‘If you like a lot of chocolate on your biscuit join our Club’. Surprisingly the whole class joined in on the upbeat chorus, including the cool dudes and bad boys sitting at the back.

While one of my absolute favourites was when a friend of mine used a Canon strap line with my name, ‘If anyone can Kam can’.

Speaking of language, going back in history to Shakespeare's plays. I believe his quotes have transcended time. In a sense they are the cultural equivalent of today's ads for being memorable, for example, “To be or not to be…” and "Spend it. Spend it. Spend it More".

What would have Shakespeare's plays have been like with a bit of product placement. Imagine Hamlet puffing on a cigar of the same name as he contemplated his fate, actually I am pretty sure there was TV ad in which that happened.

I was wondering what is your personal favourite ad slogan or tag line of all time? Or which ad slogan or tag line has been the most memorable and why?

Post a Comment
Posted By Kamalpreet Badasha at 3:43 PM in Category:Advertising
Link directly to this article.
Replies
Gelu

I think that some slogans will last forever. Everyone knows "I'm lovin' it" even if you don't like McDonalds... even more, we sing when we say it...

It is the power of marketing!!


15 Jul 2008
Chantal

FIIIIIVE, FOOOOOUR, THREEEEEE, TWOOO, ONE!

5, 4, 3, 2, 1! 

Does anyone remember this from the late 80's, early 90's choclate bar ad???  What happened to them?


22 May 2008
Send an email Maya

After Manchester United beat Chelsea (who I support) at penalties at the UEFA Champions Final 2008 in Moscow, my friend (a Man Utd fan) sent me a text message saying,

"Piss up at the pub - £50.  John Terry missing a penalty - PRICELESS!"

(Mastercard.....)


22 May 2008
tashf
its gotta be the dodgy ....'oh monsiuer with zees ferrero rochet you are really spoiling us'......man i love xmas.....
21 May 2008
Joey Morton
Thank crunchie it's friday tis the best. As I live for the weekends! Unfortunately I can't enjoy my daily crunchie bars at the mo as my teeth are k'nackered. Failing that, the future is bright the future is orange. It just gives you a warm glow inside!
20 May 2008
Rani

"I'm lovin' it"...McDonalds...Oh no I'm not!

"Your flexible friend"....Access...I like this one :-)

"A Mars a day helps you work, rest and play"...no it doesnt , it makes me fat!

"Have a break. Have a Kit-Kat"

"Cats like Felix like Felix"

"Beanz meanz Heinz" and other unpleasant things...but I like! ;-)


20 May 2008
tariq

One, two Freddies coming for you

The catchphrase from the hit horror movie

Catchy


20 May 2008
Gurpreet Ottal

Cadbury's Milk Tray

"because the lady loves milk tray"

I grew up with these adverts where a man jumped off a mountain and swam through the sea to deliver milk tray chocolates, all because the lady loves milk tray

 I agree with the other writer on B&Q, havent you seen the advert!!


20 May 2008
Maya

"Whasssap?!" from the  Budweiser advert - became a favourite method of greeting friends!! 


20 May 2008
Valentina

Mmmm my favorite one doesn`t belong to the UK market. It is a well known Italian pasta brand which wasn`t able to fight the retailers barrier to entry in the UK...

"Dove c'é Barilla c'é casa"

Translated "Where there is Barilla there is home".

All the ads focus on Italian people all over the world eating pasta and feeling at home, or families keeping connected by pasta shape even when they are far apart... quite a romantic brand!

Well I`ve been living abroad for a few years (Canada, Florida, Sweden), and everywhere I lived I was eating pasta Barilla - until I came to the UK!

I had to activate a 'black market' for importing pasta, and I had to justify my extra luggage Kgs to the check-in staff, saying, "I miss home!" with sweet imploring eyes..  They always understood... power of advertising I guess!


20 May 2008
Send an email Mark Lesbirel

A mars a day helps you work rest and play.

Coke is it.

Go to work on an egg.

All from when I watched too much telly...

 


20 May 2008
Asim Rahman

"you can do it if you b&q it"

sounds impressive. musical tune was good and catchy even though it's not very insightful and the DIY chain has seen an erosion of its competitive position, possibly partly as a result of the unfriendly unhelpful staff - haven't they seen the advert!!


20 May 2008
Martin

"Happiness is a cigar called Hamlet."

I've had a 50-a-day habit ever since I first saw that advert.


20 May 2008
Sonal

"I see you baby, shakin' that ass' -

More of a jingle for the Renault Megane (crap car, great advert! Everyone sings it and makes the link with the car)


20 May 2008
Rebecca Davies
'That's why mums go to Iceland' - for its flagrant sexist anachronism.
20 May 2008








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