Tuesday, 8 April 2008
Lloyd-Weber and Sugar-free TV please

Kevin Spacey recently hit the headlines criticising the BBC for effectively promoting Andrew Lloyd-Weber's next musical. I totally agree that a 13 week long advertisement for the millionaire’s next production on a public service broadcaster is both unnecessary and boring.
It’s a shame when there is sure to be plenty of undiscovered writing talent out there looking for an opportunity to earn their honours - Lloyd-Weber already has his!
The BBC is also hosting the cringe-worthy Apprentice with sycophantic applicants vying for the attention of the less than sweet Alan Sugar. I’m sure there are some real gems of business wisdom to be learnt (please let me know if you have learnt any). But the last time I watched (the last series) it seemed more like a children’s playground of in-fighting and back-stabbing queens.
So where is the creativity in TV? I ask the controllers of content to spare us the glut of reality show wannabes with their spin-off shows and toddler tantrums.
As the saying goes 'the rich keep on getting richer' as Lord Lloyd-Weber and Sir Sugar are sure to be profiting with their raised profiles on the BBC with complete series’ of their ‘expertise’ – how fascinating.



Posted By Kamalpreet Badasha at 3:14 PM in Category:
TV
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Replies
Paul Winter
Unfortunately the relentless pursuit of higher audience figures is inversely proportional to the quality of the content - to be fair, not just seen in TV but in magazines, books, radio, newspapers et al.
So, you can find a 'niche' audience that will inhale quality - but as shareholders clamour for returns dumbing down to increase audience is inevitable.
Switch off, that will send them the message.
9 Apr 2008
Roshni
I think we need to start scoping out the untapped talents of all those 'Zee TV Orphans' out there (phrase coined by Kam no less). You're right about the endless promotion of our celebrity culture through so called reality programmes. Having watched the 25 years of Channel 4, how nice would it be to have a revival of that edginess and thought that the channel used to provoke not that long ago.
8 Apr 2008