According to research during the early 1990’s recession by The WPP Centre for Research and Development, businesses that maintained or increased their advertising spend during a recession gained market share significantly faster than when the economy was growing.
I am always a little sceptical of research sponsored by interested parties. Putting that to one side, if the research is right, this could have interesting implications for new business development in your creative business.
What do you think, could you capitalise on this or are your clients reducing their spend?
Posted By Enter the FD's office. at 6:07 PM in Category:
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Mark Lesbirel