The best people chose where to work and who to work with as either colleagues, suppliers or clients.

Creating a trust culture in your business will not only improve your and your staff’s job satisfaction and motivation. A healthy trust culture will also improve client, supplier and staff loyalty.

How do you foster a trust culture in your business?

Leadership – Set the tone, people pick up on the leader’s values. If the leader is not trusted then you can’t create a trust culture.

Values – Ensure that integrity and honesty are high on your list of values.

Commitment – People need to be rowing in the same direction and in tune with each other. Force and pressure are not as effective in driving good performance as freely given commitment to shared goals.

Learning - Using mistakes as learning opportunities rather than as fuel for a blame culture. A blame cultures reduces (good) risk taking and leads to concealment of errors.

Fun – High performing companies are enjoyable places to be at.

Openness – Sharing information and good communications reduces misunderstandings and concealment.

Does your company have a trust culture? Do you think it matters?