Art directors

A creative who is responsible for the visual creation of advertising campaigns, including print, TV and collateral material. Establishes the conceptual and stylistic direction for client projects and orchestrates their work, as well as the work of production artists, photographers, illustrators, pre-press technicians, printers and anyone else who is involved in the development of a project. Generally selects suppliers and has final creative authority if there isn’t a creative director on staff. At least six years experience qualifies this individual as ‘senior’. Alternative title: junior creative director.